11 simple tips to improve your SEO now

(This story was originally published on socialmediatoday.com and was edited for content and style.)

How are your webpages ranking in Google search results? Seen any fluctuations or impacts in recent months? Most websites have had to deal with some fairly significant declines in their search referral traffic of late, as Google continues to refine and improve its SERP rankings based on whatever it believes will provide the best results and, therefore, keep people coming back to Google for their search needs.

But increasingly, as the web becomes more video-oriented, those results have also moved in-step—with video results from YouTube, for example, taking up more of the top spots. That, of course, isn’t the only big recent shift, but as user behavior evolves, you need to evolve your approach in line with the same, just as Google does, in order to keep ranking well.

Following are 11 simple tips to improving your SEO now.

1. Update existing content

Optimizing your site’s existing content is often the fastest way to improve your site’s SEO.

2. Aim for featured snippets

Featured snippets are those large boxes that you see at the top of Google’s search results. Use descriptive subheadings to rank for them.

3. Target low-competition keywords

Target question keywords and long-tail keywords with low difficulty. That way, you have less competition—making it easier to rank.

4. Optimize for featured snippets

Getting backlinks from a variety of high-authority sites should be a big part of your SEO strategy. Because without backlinks, ranking is even more challenging.

5. Optimize images

Optimized images can help drive traffic to your website when done correctly.

6. Track metrics with Google Analytics

It’s important to know which metrics to pay attention to in Google Analytics to see exactly how your SEO is improving.

7. Make sure your site is mobile-friendly

Google now uses an index that only counts the mobile version of your site. Use Google’s mobile-friendly test to find out if you need to re-optimize your site for mobile.

8. Optimize for on-page SEO factors

Add target keywords strategically to your page. Then, look for semantically-related keywords to boost performance.

9. Decrease load times

Website loading speed is a Google ranking factor. Test your site’s speed for both desktop and mobile with Google’s PageSpeed ​​insights.

10. Improve local SEO

If you serve a specific geographic area, local SEO is super important (perhaps even more important than “regular” SEO).

11.Use internal linking

Each internal link sends some authority from one page to another. Use internal links strategically to send authority to pages that need it most.

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