Daytona Beach, Florida – The Bauwerk Group, parent company of the Boen hardwood floor brand, has named Dan Natkin as its new CEO and General Manager for North America. In this role, he will be responsible for leading the group’s sales and operations across the region.
Natkin has more than two decades of executive experience in hardwood flooring, most recently at Mannington Mills. He also serves on the board of directors for both the National Wood Flooring Association and the Hardwood Federation PAC.
“Dan’s sales, marketing and leadership skills will take the North American group to the next level,” said Dennis Hrusa, CEO of Boen Hardwood Flooring.