Belknap-Haines to distribute Armstrong flooring

Belknap-HainesMountville, Pa.—AHF Products is partnering with Belknap-Haines, one of America’s leading full-service flooring distributors, to distribute Armstrong branded resilient products in Ohio, Indiana and Kentucky, effective immediately.

“The success of AHF Products is a direct result of the commitment and professionalism of our distributor partners and the retail professionals they serve,” said Chris King, senior vice president of sales and marketing, AHF Products. “This is a strategic decision that makes sense for both parties and the relationship with Belknap-Haines will have a positive impact on retailers and on their business. Like AHF Products, Belknap-Haines is committed to being its customers’ preferred partner by ensuring that every interaction is a positive customer experience.”

According to Paul Castagliuolo, president, Belknap-Haines, the company is looking forward to providing great service and adding value to the new customers it gains from AHF. “As a long-time supporter of the Armstrong brand, Belknap-Haines is extremely excited to expand into new areas with an important partner in AHF.”

Belknap-Haines said it takes pride in the quality of service given to its customers, including sales support, logistic proficiency, customer service solutions and installation assistance. The company said it will be adding local account executives, delivery routes and a physical warehouse in the region as part of a significant investment to support this business.

Both Armstrong residential and commercial products will be represented by Belknap-Haines. Among the residential lines are American Charm 6 luxury vinyl tile, featuring Diamond 10 Technology; Alternative engineered tile; and popular resilient sheet lines like CushionStep Better, FlexStep Value and Traditions. In addition, new flooring products will be introduced under the Armstrong brand, such as Lutea—a new SPC product that aims to encapsulate both beauty and performance. High-performing commercial product lines include vinyl composition tile (VCT), Natural Creations with Diamond 10 Technology, as well as the awarding-winning Biome, Coalesce and Exchange.

Distribution is the cornerstone of AHF Products go to market model, according to the company. “We see these relationships as critical to serving the independent specialty retailer,” King said. “Deep assortments, local inventory, cut order fulfillment and enhanced sales and service at the store level are all advantages that a strong distributor can provide. Our evolution in the flooring business has grown through acquisition, expansion and smart business decisions. By having the right people, the right customers and the right partners like Belknap-Haines, we have grown into one of the leading flooring manufacturers in the industry.”

Brian Green, chief sales and marketing officer, South, at Belknap-Haines, added, “Belknap-Haines is proud to support a great brand in Armstrong and we are eager to expand our partnership with AHF in this new footprint. Our entire team is ready to execute at a high level, bringing value added services to this region of great new customers.”

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