Clayton’s ‘Behind the Build’ Shopping Experience Deconstructs Off-Site Home Building Process

New Educational Video Series in US Retail Locations to Strengthen Home Buying Decisions

Published: Oct 5 2021 at 05:00 CDT

MARYVILLE, Tenn., October 5, 2021 /PRNewswire/ — Clayton Home Building Group®, a national builder of on-site and externally built homes, is increasing transparency by demonstrating its sustainable, high-quality construction process in display homes at retail locations across the country. Through new “behind the scenes” videos, Clayton customers can experience first-hand the innovation, efficiency and quality of the company’s off-site built construction standards, building materials and household products.

Experience the interactive Multichannel News item here:

Home Centers stocking Clayton Built® homes will include interactive QR codes in all models. During a tour, potential home buyers can scan each code to discover and explore the series of videos exploring energy efficiency, sealed construction, structural integrity and plumber. This provides clients with the tools needed to select a floor plan while also discovering how fabricated and modular homes are some of the most affordable, reliable and beautifully designed homeownership options today.

“Off-site built homes are a modern, high-quality option for anyone looking to buy a home,” said Kevin Clayton, CEO of Clayton. “These affordable homes are energy efficient and stylish, although many people are not aware of the craftsmanship that goes into each design. Behind the construction experience highlights the benefits the off-site home building process offers home buyers as they make one of the biggest purchasing decisions of their lives.”

The Behind the construction digital experience is part of the greater Clayton Built® Promise of strength, integrity and responsibility. All Clayton built® homes are a step above standard federal guidelines and include the following features that improve overall quality, efficiency and durability:

  • Manufactured Energy Efficiency for the Home standards and products including Low-E windows, SmartComfort® by carrier® heating and cooling functions, an ecobee® smart thermostat and more.
  • Sealed Construction Features throughout the house, including window and door flashes, a thermal and moisture-reducing envelope, and air-sealing foam tape installed around the outside edges.
  • Clayton has improved structural integrity ensures that any house has more floor joists than standard guidelines with a significant increase in timber and solid OSB engineered floors for better floor strength.
  • Plumber features beyond federal minimum standards, including advanced crimp connections and flexible PEX piping, as well as high-capacity Rheem® kettles.

To discover and explore the interactive Behind the construction digital experience, visit

About Clayton
Founded in 1956, Clayton is committed to opening doors to better living and building Merryness® through home ownership. As a diverse builder committed to quality and sustainability, Clayton offers traditional on-site and off-site homes – including modular homes, fabricated homes, CrossMod houses, small houses, student dormitories, military barracks and apartments. All Clayton built® homes are proudly designed, engineered and assembled in America. In 2020, Clayton built 56,240 homes across the country. Clayton is a Berkshire Hathaway company. For more information visit

*All trademarks are the property of their respective owners.

Media contact
Caitlyn Crosby
[email protected]

Clayton's 'Behind the Build' Shopping Experience Deconstructs Off-Site Home Building Process

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SOURCE Clayton Home Building Group

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