COREtec rolls out Soft Step underlayment

Soft Step underlaymentDalton—COREtec rolled out a new attached underlayment, Soft Step, which will be distinguished by its quiet, warm and sustainable benefits. The new underlayment will join COREtec’s preexisting attached cork underlayment option. The new underlayment was officially released to the public on August 8.

“As we conducted consumer research after the onset of the COVID-19 pandemic, we learned that while our consumers did still desire style and design, there was a heightened desire in sound reduction, comfort and sustainability,” said JulieBeth Fisher, director of marketing for COREtec. “So, we created Soft Step to address those needs.

Research performed by the brand shows the Soft Step rating as 70% better in sound reduction when compared to other LVP options and 450% better in warmth when contrasted with SPC products. Additionally, the underlayment itself is sustainably made from 100% recycled plastic bottles. Soft Step will be featured in 10 styles falling under COREtec’s Original collection, meaning the underlayment will be attached to a WPC core, adding to Soft Step’s impressive quiet and warm benefits.

Styles featuring COREtec’s Soft Step underlayment include:

  • Conch Ash
  • Vintage Taupe Ash
  • flaxen ash
  • Midnight Oak
  • Cerith Oak
  • Miss Oak
  • Sand Dollar Oak
  • Blonde Oak
  • Parchment Oak
  • Sea Salt Oak

These styles will be featured in 9-inch x 72-foot x 10mm specs.

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