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The ENDURADRIVE fan system features direct drive permanent magnet technology, with the fan motor coupled directly to the fan, eliminating the need for gears or belts. The design is designed so that the motor, VFD and cooling tower work together to provide reliability. The design reduces the risk of failure due to moisture ingress, with improved insulation, a double O-ring, a seal on the drive side and an integrated drain. The product is useful for mission critical refrigeration applications.