J+J Flooring introduces Classics II

Classic IIDalton—J+J Flooring’s best-selling Classics II LVT line has gotten a facelift in six new colorways, featuring options that achieve the warm-cool tone driving so many aesthetics today. The new six colorways coordinate with the line’s original four.

“It was the right time for a refresh,” said Marie Moore, design manager for Kinetex and LVT. “Many firms were telling us they’re working on refreshes and interior updates, so providing them with flooring in warm, cool and mid tones allows them to bridge the old with new and use their current palette to their advantage rather than having to replace it altogether.”

Moving away from brighter, overwhelming hues allows for a cozier, warmer feel that can work in any project, in any market, from healthcare to corporate, according to J+J.

“The new colors we’ve chosen offer that cleaner, multi-tonal colorway, allowing them to fit into more types of spaces,” Moore added.

The line also features a variety of wood grains (some subtle, others more contrasting) to choose from, in 9 x 48-inch planks with a 3mm thickness. Designers can rely on Classics II for all the tried-and-true standards that J+J LVT is known for. All J+J LVT products are available carbon neutral.

As is true with the entire suite of J+J products, Classics II can work right alongside Kinetex textile composite flooring, broadloom and carpet tile. Moore said the six new color additions will also have coordinates with future LVT products. “The original collection was always so visually comfortable,” Moore said. “And now this latest iteration of Classics II adds high versatility to that.”

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