Calhoun, Ga.-Mohawk partnered with Green Builder Media to floor the ReVISION House Austin project, a collaborative effort exploring an innovative approach to sustainable home renovation.
“Innovation is at the heart of everything we do at Mohawk, and ReVISION House Austin reflects this drive,” said Scott Gibson, senior director of sales operations for Mohawk Builder + Multifamily. “We are constantly pushing boundaries to support builders and homeowners and are committed to sustainability at every turn.”
Throughout the renovation process, the public follows Tiana Cooper, leading influencer and lifestyle blogger, as she renovates her home with enhanced sustainability goals in mind. Working closely with Cooper and the Green Builder team, Mohawk’s experts provided valuable floor insights to support the renovation, according to the company.
“When we started the ReVISION House Austin project, it was clear to us that we wanted to partner with Mohawk because of their extensive product line and because of the strength of their corporate sustainability story,” said Sara Gutterman, CEO of Green Builder Media. “Mohawk provided beautiful, durable flooring products and extensive industry knowledge, making product selection and installation seamless.”
Cooper and her team, which includes Gutterman, CR Herro of Meritage Homes and Studio C² Architecture + Planning, selected three of Mohawk’s newest 2021 releases. For the guestrooms, Mohawk’s EverStrand contributes to a cleaner home and a cleaner planet. EverStrand’s strong fiber is made from high-quality PET, which is designed to resist dirt and stains for longer life. The main and guest bathrooms, along with the utility room, feature Pergo Extreme luxury vinyl tiles. The Pergo Extreme pick from Cooper, which shows a realistic appearance of concrete stone, is dent resistant, child resistant and waterproof. UltraWood was installed in the rest of the house. UltraWood features Mohawk’s new WetProtect technology that provides a lifetime warranty on surface and subfloor waterproofing.
“We are grateful to be able to provide this expertise for sustainability,” said Gibson. “We hope our efforts will support other first-time homebuyers who want to choose the best floors for their own sustainable renovation projects.”
The grand unveiling of ReVISION House Austin is scheduled for early November 2021.