Mohawk unveils SmartStrand Demo Video Challenge

SmartStrand Demo Video ChallengeFor more than 16 years, SmartStrand carpet has been through challenge after challenge. This summer, Mohawk puts SmartStrand to the test once again with help from its residential sales team.

for the SmartStrand Demo Video Challenge, each team received a large piece of SmartStrand carpet and was given instructions to be creative and demo how extraordinarily clean and exceptionally durable this product is. There were 39 unique videos submitted, and from messy kids and animals, water balloon tosses, barbecues, golf course fun and even a Jersey Shore adventure, the contestants did not disappoint.

Team Chandler, led by Mike Chandler, Mohawk’s district manager for the Midwest region, won all the categories—Best for Cleanability, Best for Durability, Most Creative/Unique and Demo Challenge People’s Choice—with a clean sweep to close out the challenge.

Make sure to view the winning SmartStrand Demo Video Challenge video here – on Mohawk’s new TiKTok account.

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