Retailer Tips: Enhancing your showroom

Mohawk Group NYC Showroom Sitting Area
Mohawk Group NYC showroom

every two weeks, FCNews seeks out flooring dealers across the country to offer their advice on hot topics of the day. This week we asked: What have you done recently to enhance your showroom?

Here are the responses:

Our showrooms are one of our best tools and we are very diligent about ensuring that we’re on trend. We’ve focused on opening up the workspace as it’s our belief that customers prefer an open concept showroom that is bright and welcoming. We’ve consolidated displays within our stores to make room for a customer-friendly consultation space and we’ve limited the number of finishes on our floors to create a better flow.

—Scott Browne, Macco’s Floor Covering Center, Green Bay, Wis.

I have been actively removing displays and samples that don’t stand out from the crowd. I am getting rid of boring waterfall displays and increasing our mosaic offerings. This has made the showroom more open and look more high-end, fashion oriented.

– Matt Vann, Vann Carpet One Floor & Home, Lake City, Fla.

We have replaced the floors in the past 18 months with new carpet, LVP/LVT, hardwood and laminate floors. We sell a lot of jobs from what’s installed on our showroom floors.

– Elisabeth Stubbs, Enhance Floors & More, Marietta, Ga.

We update our showroom yearly and do this as the snowbirds return. We want to be fresh, new and updated so it is a new experience for them when they return. This year, we did all the carpeting and added more high-end styles for a bigger sales ticket. Most importantly, we have refreshed the walls with fresh paint to pull the whole look together.

—Missy Montgomery, Montgomery’s CarpetsPlus Colortile, Venice, Fla.

We’ve painted the entire showroom and changed just about everything. We’ve partnered with Broadlume and joined Flooring Stores United. Our showroom is looking very fresh, with the clean, white displays and the curated selections making a huge difference. Our team and our customers love it.

– Marjorie Benson, Friendly Floors, Port Charlotte, Fla.

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