Retailers of the Year 2022: R.A. Siegel, The Brandon Company

Specialty flooring retailers are the drivers of this industry. Their success fuels every channel, from residential retail to commercial. To honor these businesses, FC News is publishing its inaugural Retailers of the Year issue. It’s an effort to call attention to those retailers who are excelling or differentiating themselves in some aspect of their business. In this issue, suppliers and vendors nominated retailers who believe they deserved to be featured and why they stand out from the pack.

FC NewsRetailers of the Year issue features some of the industry’s most accomplished dealers from influential buying groups as well as smaller retailers with no group affiliation. In other words, it reflects the retail industry as a whole.

In choosing their top retailer partners, suppliers looked beyond sales volume to other key attributes such as communication skills, trust, company culture and even benevolence as differentiating factors. Suppliers/vendors nominated up to four retailers (or distributors, in some cases) for consideration and explained why they stand out. FC News then narrowed down the winners based on the scope of merit attributed to each.

Throughout this week and next, please visit FCNews.net each day as a new winner from the Retailers of the Year issue will be showcased. Today’s highlight is Wellmade’s nominations and winners: RA Siegel Company and The Brandon Company.


retailer of the year issueR. A. Siegel
Austell, Ga.

What Wellmade had to say:

RA Siegel remains committed to new ideas and product innovations. It is currently marketing our rigid core vinyl and hybrid hardwood flooring collections. As a key Wellmade partner, RA Siegel brings excellent brand recognition and merchandising support to private-label programs throughout their territory.

About R. A. Siegel:

The RA Siegel Company has been serving customers in the Southeast US since 1950 and currently distributes to flooring retailers and contractors in Georgia, Florida and Alabama. Its top retailer accounts include ProSource of Melbourne, Fla.; Country Carpets, Canton, Ga.; and Ja-San Carpets, Reform, Ala. Siegel serves as an advisor to these retail partners, helping to grow their businesses.


retailer of the year issueThe Brandon Company
North Little Rock, Ark.

What Wellmade had to say:

Currently, Brandon services our branded HDPC Waterproof Hardwood collections throughout their territory while emerging as a key partner in bringing this innovative flooring technology to market.

About The Brandon Company:

Established in 1903, The Brandon Company has become the leading flooring distributor in central Arkansas. Today, The Brandon Company serves hundreds of flooring retailers in the South and South-Central states. Among its key dealers are three Baton Rouge, La.-based businesses—Any Time Flooring, Cornerstone Flooring and Helpins Flooring America—as well as Carpet One Floor & Home, Springdale, Ark. and Myers Flooring in Nashville, Tenn.

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