By Jon Franke, blog editor, solar aurora
The demand for solar energy is growing and young and less young companies are trying to conquer a niche for themselves. With all the competition, it can be difficult to stand out from the crowd and get potential customers, aka leads, to consider your business.
In fact, the lead generation process is one of the most challenging aspects of getting started with selling and installing solar. And with the average cost of solar leads approaching $2,000 in some areas, getting it right is critical.
There are two basic ways to get leads: generate your own leads and buy them.