‘Tom’s Tips:’ Processing customer concerns

Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition, he says.

In this week’s Tom’s TipsJennings reminds viewers to make sure all staff members know how to predictably respond when customers call with concerns—as these calls are inevitable.

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