‘Tom’s Tips:’ Sell the problem first

Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition, he says.

In this week’s Tom’s TipsJennings reminds us when we create an emotional connection to a potential problem for the consumer, then offer a solution to that problem, the sale becomes almost effortless.

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