WFCA hosts second Profit Matters webinar

Profit is importantDalton-World Floor Covering Association (WFCA) will host the second episode of its “Profit Matters: Financial Benchmarking to Boost Your Bottom Line” webinar series on Nov.

Steve Abernathy, CFO of the WFCA, launched the virtual series on August 16 that shares financial benchmarking tools to help carpet retailers improve operational and financial management of their businesses. With more than 1,000 retail locations in the US and Canada, Abernathy provides business leaders with a step-by-step roadmap for maximizing gainassets of their company. He also focuses on key areas including improved expense ratios, margins, workforce and more.

“Benchmarking is an important tool in ensuring your business is financially healthy and operating at maximum efficiency,” said Freida Staten, WFCA vice president of marketing, communications and membership. “Steve’s expertise with annual budget projections, ongoing performance monitoring and tactical decision-making will be invaluable to owners looking to take a closer look at the financial structure of their business and lay the foundation for success in 2021.”

The second webinar in the series, to be held on November 2, will examine gross margins in detail and illustrate the impact they have on bottom-line.

Topics will be:

  • Margin vs Format
  • Formulas and calculations
  • Set prices from cost
  • Labor and gross margins
  • Margin Leaks and How to Control Them?

The free webinar will begin promptly at 2:00 PM EST, will be recorded and posted to the WFCA website for those unable to attend the live session.

Visitors can register here.

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